Media and Advertising Assurance Services

Unlock savings from your media and advertising contracts

Advertising today is not what it was yesterday. You have to look for new and innovative ways to promote your products and services, using both traditional and new media strategies. And these new strategies bring new challenges: changes in advertising agency contracts, analyzing contract compliance, differentiating media spend and measuring ROI.

Our Media and Advertising Assurance Services (MAAS) practice has developed an approach to help businesses understand how their media and advertising dollars are spent. We focus on all forms of marketing: including media (traditional broadcast, radio, print) as well as creative production, direct marketing, promotions, public relations and sponsorships.

Our clients have realized anywhere from 2 to 12% savings in the first year, followed by single-digit savings in subsequent years.

US advertising revenue is expected to reach $720B by 2020, with mobile and video internet advertising growing the fastest at 17.4% annually.

PwC Global entertainment and media outlook: 2016 - 2020,

2 IAB internet advertising revenue report: 2015 full year results, April 2016,

Analyzing your media spend: Are you really getting what you paid for?

PwC’s Media and Advertising Assurance Services follows a phased approach to assist companies in determining the effectiveness and efficiency of their media and advertising spend. Our professionals have a broad range of knowledge in working through each of the aspects of the advertising process, from agency on-boarding to on-going monitoring of spend.

Our services include:

  • Media assessments, referred to in industry as media audits or advertising agency audits
  • Media data and reporting, analytics, and internal controls assessments
  • Search analyses and social media studies
  • Media cost and quality analyses
  • Contract analysis to determine if the ad agency is compliant with contract terms, including analyses of various types of spend, including creative, media, direct marketing, promotional, events, etc.

Enable your media strategy to reach its full potential

Media and advertising investments should yield positive results.

  • Increased transparency into advertising and media expenditures
  • Decreased cost and increased savings to your media and advertising budget and allocation
  • Increased efficiency and effectiveness of advertising and media expenditures
  • Enhanced marketing plans, agency staffing plans, marketing mix, market share, and measurement of ROI

Contact us

Todd Bialick
Trust and Transparency Solutions Leader, PwC US
Tel: +1 (973) 236 4902

Rick Gonzalez
Media and Advertising Assurance Services Leader
Tel: +1 (212) 461 9376

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