Strategic use of communication is an imperative for any deal. It plays a significant role during the transaction announcement, the 100 days that follow, and over the longer term as the combined organization accomplishes its integration objectives.
Companies that implement an effective communication plan concurrent with the announcement of an M&A transaction can significantly improve customer focus, employee commitment and productivity, speed at which decisions are made, and confidence in the direction of the integrated business.
Setting the course requires a plan that defines action steps and success criteria that aligns with integration strategy, organization vision and mission, and employee values and behaviors.
Here is what should be done:
Managing Director, PwC US
US and Global M&A Integration Leader, PwC US