M&A Communications

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Communicating to engage and motivate people throughout the deal

Strategic use of communication is an imperative for any deal. It plays a significant role during the transaction announcement, the 100 days that follow, and over the longer term as the combined organization accomplishes its integration objectives.

Companies that implement an effective communication plan concurrent with the announcement of an M&A transaction can significantly improve customer focus, employee commitment and productivity, speed at which decisions are made, and confidence in the direction of the integrated business.

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Effective integration communication

Setting the course requires a plan that defines action steps and success criteria that aligns with integration strategy, organization vision and mission, and employee values and behaviors.

Here is what should be done:

  • Identify and analyze internal stakeholders
  • Develop and agree on key messages to support the deal; link decisions to deal rationale to reinforce understanding of “why” in addition to “what”
  • Anticipate employee questions and provide answers
  • Establish a communication strategy and plan
  • Establish core communication processes, channels, frequency and timelines, and define communication roles and responsibilities
  • Establish quality assurance and risk management procedures
  • Prepare and deliver communication materials
  • Identify change agents and through them establish a feedback network
  • Review and agree upon “touch points” with external communicators and market analysts

Contact us

David Baral

Managing Director, PwC US

Gregg Nahass

US and Global M&A Integration Leader, PwC US

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