Work-life 3.0: Understanding how we'll work next

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June 2016


The report explores the following questions:

  • "What is a job" in today's society?
  • What do companies need to do to effectively optimize this changing workforce?
  • How should companies rethink hiring and managing talent?
  • What are some proven strategies for embracing technology?

To do this, we surveyed over 1,500 US employees and employers to explore attitudes towards current jobs and expectations for the future of work. In addition, we conducted two focus groups—one with workers only, and one with executives who are decision makers of or directly influence the “people policy” within their organization.


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This animated video tells the story of what months of consumer research, salons with experts and discussions with industry leaders tell us about what strategies contribute to their success.




About the Consumer Intelligence Series:

Consumer Intelligence Series, now in its 7th year, is PwC's ongoing consumer focused research through which we gain directional insights on consumer attitudes and behaviors in the rapidly changing media and technology landscape. Our findings reflect the intersection between an online survey, a series of focus groups, immersion sessions with industry specialists and an online listening campaign.


Contact us

Matthew Lieberman

Chief Marketing Officer, PwC US

Justin Sturrock

Workforce of the Future, PwC US

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