2016 was a watershed year for video consumption. Streaming services continued to proliferate, leading to more options and more video consumption than ever before. New technologies turned consumers into broadcasters of major events and small life moments alike. Internet bundles rolled out. Skinny bundles are becoming a reality. Content discovery is getting better. We investigate this changing landscape and how it impacts consumers’ relationships with video in our fourth edition of “Videoquake,” specifically digging into the continued rise of mobile video, the super streamers who embrace video as a way of life, and the surprising ways consumers are changing their relationship with the cord.
The Consumer Intelligence Series is PwC's ongoing consumer focused research through which we gain directional insights on consumer attitudes and behaviors in the rapidly changing media and technology landscape. Our findings reflect the intersection between an online survey, a series of focus groups, immersion sessions with industry specialists and an online listening campaign.