The sharing economy

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April 2015

Spotlight on the sharing economy

This report explores the following questions:

  • What are the keys to unlocking a better user experience?
  • What are the risks? For mature industries? For incumbent disruptors? For challengers?
  • What ingredients are key to success in this business model?
  • What are the uncertainties? The opportunities?
  • How might sharing economy concepts be applied to existing business models across industries?

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About the Consumer Intelligence Series

The Consumer Intelligence Series is PwC's ongoing consumer focused research through which we gain directional insights on consumer attitudes and behaviors in the rapidly changing media and technology landscape. Our findings reflect the intersection between an online survey, a series of focus groups, immersion sessions with industry specialists and an online listening campaign.

Visit the Consumer Intelligence Series archive page for past issues.

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Matthew Lieberman

Marketing Leader, PwC US

Tel: +1 (213) 217 3326

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