Prioritize cybersecurity and privacy
Putting cybersecurity and customers’ privacy at the forefront of business strategy—and backing it with proven security tactics—can help address consumer concerns and cement their loyalty.
Build trust through action
Go beyond existing regulations
Consumers don’t think regulation is keeping up with innovation. Companies that do more than what’s required by law are likely to earn consumers' trust.
Understand how consumers feel
Companies in industries considered less trustworthy should be particularly proactive in addressing consumers’ concerns.
Be transparent when using new technology
Companies that demonstrate they are using emerging technologies responsibly and transparently—and for consumers’ benefit—will not only strengthen customers’ trust, but also make it easier to engage with customers on a deeper level.