Consumer study of 1,000 Americans over the age of 18
The proliferation of both video platforms and video content has consumers frustrated and unnecessarily struggling to find what they want. And with user experience at the forefront, content providers, media distributors, and tech companies are being forced to improve the discovery, personalization, and "stickiness" of their content.
The ability to harness new technologies is essential: AI, metadata, and machine learning are set to revolutionize content discovery as we know it. But how?
Through an online survey, this new, original research exposes consumer attitudes and experiences with the discovery of media content. This report also reveals:
Technology, Media and Telecommunications Advisory Leader, PwC US
Technology, Media and Telecommunications Partner, PwC US