Driving the future: Understanding the new automotive consumer

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November 2016

Auto tech and consumers

There is growing buzz about auto tech, but what does it mean to consumers? Are they truly ready for the influx of technology arriving in their vehicles? Digging into consumer perceptions provides the framework for understanding the auto tech future. Our report takes a close look at four distinct aspects: autonomous vehicles, in-car technologies, car sharing and ride sharing.

Consumer Intelligence series

The Consumer Intelligence Series is PwC's ongoing consumer focused research through which we gain directional insights on consumer attitudes and behaviors in the rapidly changing media and technology landscape. Our findings reflect the intersection between an online survey, a series of focus groups, immersion sessions with industry specialists and an online listening campaign.

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Matthew Lieberman

Marketing Leader, PwC US

Mark McCaffrey

US Technology, Media and Telecommunications Leader, PwC US

Emmanuelle Rivet

Partner, US Technology Sector, PwC US

Saverio Fato

Automotive Leader, PwC US

Evan Hirsh

US Automotive Advisory Leader, PwC US

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