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PwC’s award-winning Consumer Intelligence Series enables greater insight into consumer and executive attitudes and behaviors in the rapidly changing technology landscape. The findings are based on surveys, focus groups, video interviews, immersion sessions with industry specialists and online listening campaigns. The series has examined a wide range of issues such as privacy, smart homes, artificial intelligence, wearable technology, video content consumption and the mobile wallet.
In a constantly changing environment, a foundation of earned trust is critical to business. But drivers of trust are fluid: How do companies focus their efforts? What will customers and employees do if companies lose their trust?