How can business leaders manage rising risks to data privacy and security?

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Revitalizing privacy and trust in a data-driven world

Many organizations worldwide are not doing all they can to protect privacy, according to our 2018 Global State of Information Security® Survey. Consumers and regulators are concerned, and demanding reinvigorated privacy risk management.

In our 21st Global CEO Survey, 87% of global CEOs say they are investing in cybersecurity to build trust with customers. Will it be enough?

For c-suite leaders and boards, the existential question is less about the future of privacy and more about the future of their own organization: Will the company muster the will and imagination needed to jolt stalled privacy risk management into action? Will it leverage that momentum and integrate cybersecurity, striving to become a trusted brand for responsible innovation and data usage? Or will it cede its place in the market to more committed competitors?

Here, we offer nine insights on revitalizing privacy and trust in a data-driven world, concluding with next steps for global business leaders.

For a deeper discussion of how this issue might affect your business, talk to a PwC cybersecurity specialist

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Michael Corey

Cybersecurity and Privacy Risk Assurance Liaison, PwC US

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