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Ditch your comfort zone. Easier said than done, but in the business world it often leads to growth, better flexibility, and increased success.
The COVID-19 pandemic forced companies to adopt, reinvent, and innovate on the fly. To thrive, businesses need to creatively adapt and pivot to evolving consumer needs. A few examples: a selection of big-name grocers became dark fulfillment centers, catering exclusively to pick-up orders during lockdown. In Northern California, autonomous vehicles made food-bank deliveries. And one airline recently ordered electric air taxis to help urban-area customers get to the airport.
But, while consumers are hungry for change, 56%1 of companies say they can’t identify new revenue opportunities. The light at the end of that tunnel? Innovation.
To innovate quickly and create new revenue streams through products and services, follow these four steps.
For more on innovating fast, see the full article on Information Week.