A new value equation for trade promotion management (TPM)

Optimize trade planning and execution with PwC and Salesforce

With increasing margin pressure and demands on consumer goods companies to optimize trade spend across segments, there is an unprecedented opportunity to connect front-office execution to relevant, real-time customer experiences. With the launch of Customer 360 for Consumer Goods Cloud, Salesforce is answering the need for seamless trade promotion management (TPM) features and functionality that enable companies to optimize retail pricing and promotions in one connected ecosystem.

As a world-class launch partner for Customer 360 for Consumer Goods Cloud, PwC is tightly aligned with Salesforce as they introduce new TPM innovations to the platform that empower brands to win on the shelf and drive collaboration across teams, from field to finance.

trade promotion management

Leading consumer brands trust PwC to quickly and successfully advance their trade promotion capabilities.

Human-led, tech-powered trade promotion management

As the TPM innovation leader for over 25 years and an award-winning Global Strategic Salesforce Partner, we combine the deep experience of our Trade Promotion Excellence (TPE) practice with our market-leading Salesforce consulting services to offer companies a complete and comprehensive approach to transforming trade promotion capabilities. The depth and breadth of our teams’ collective experience makes PwC uniquely suited to deliver the ideal blend of vision, strategy and execution necessary for sustainable, profitable growth.

Our market-leading TPE and Salesforce practitioners come together under one roof to deliver a new equation for trade effectiveness transformation that ensures our engagement with you is relationship-enhancing and outcomes-driven.

TPM pioneers

TPM pioneers

Our dedicated TPE team brings proven TPM transformation experience, having led dozens of successful engagements across segments, channels and regions. The team’s continued investment and focus in trade promotion as a discipline enables them to go deep on all program aspects, whether functional, technical or analytical. The practical framework we leverage to help clients reimagine trade spend has been developed and continuously refined as the consumer products market has evolved, and as we uncover new opportunities to maximize ROI and improve competitive advantage in our work with customer-centric industry leaders.

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CRM + TPM unite

CRM and TPM unite

As an original strategic design and implementation partner for Salesforce Consumer Goods Cloud, PwC draws on its recognized experience as a top innovator to bring new capabilities to the cloud that modernize the front office experience. Our engagements and purpose-built solutions on Consumer Goods Cloud are empowering our clients to connect all front-line team members through a connected experience that is accessible anytime, anywhere. With TPM capabilities fully integrated into Consumer Goods Cloud via offerings like our Connected Digital Front Office, we are actively delivering on the power of the possible in today’s fast-changing consumer landscape for major CPG brands.

PwC and Salesforce, the new equation for your fully connected customer. 

Solutions that help you solve your most pressing business challenges and further increase the capabilities of your existing Salesforce implementation.

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Ian Kahn

Principal, Salesforce Practice & Alliance Leader, PwC US

Keith Schlaht

Managing Director, Salesforce Consumer Practice, PwC US

Alex Kushnir

Principal, Strategy&, PwC US

Hans K. Van Delden

Principal, Strategy&, PwC US

Ethan Dameron

Principal, Strategy&, PwC US