Understanding how US online shoppers are reshaping the retail experience

March 2012
  • Print-friendly version
Understanding how US online shoppers are reshaping the retail experience

At a glance

This report analyzes US online shopping and multichannel trends and compares US shoppers to others in digital shopping preferences and habits.

With the ability to shop anywhere at any time with any device, consumers are demanding excellence and consistency at every turn and are challenging retailers and brands to keep up with their multichannel shopping behaviors. To help understand this evolving retail marketplace, PwC undertook a global study among a projectable sample of consumers from eight different territories that was focused on addressing the habits and preferences of online shoppers.

As a follow up to our global multichannel survey Customers take control, the attached report takes a deeper dive into US online shopping and multichannel trends to comprehend how US shoppers compare to those around the world