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Is digital advertising fraud costing you?

You could be throwing away more than half your digital media spend

The more businesses spend on digital advertising, the more they could lose.

Marketers should be vigilant about where their money is going––and exactly how it’s spent. With campaign success goalposts moving continually, ad spend dollars can get misused. Up to 74% of total media spend is wasted, and according to the World Federation of Advertisers, dollars lost specifically to ad fraud are set to exceed $50B globally by 2025.

Read How to identify digital advertising fraud to learn more about: 

  • The implications of digital advertising fraud on media spend
  • Five common types of digital advertising fraud and what to watch out for
  • Tools and techniques to help root out fraud, re-allocate media spend, and increase efficiency in your digital marketing

Ready to take control of your media spend? Provide your details now to access the ebook.

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