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Go beyond post-campaign briefs

Agile advertising is an investment in your brand

Marketing professionals too often outsource their entire digital program to an agency and then step out of the process until the campaign ends. Reviewing a performance report after a campaign ends is merely a postmortem and not necessarily a useful one. It’s too late to optimize, and the insights you gain from one campaign may be of limited use to the next.

Learn how to take charge of your data, including these best practices:

Create a single source of truth.
When performance data is siloed from ad spend information, it takes too much time and effort to develop a holistic analysis that reveals the performance of a campaign.

Simplify and integrate your ad tech.
To fully utilize all the intelligence in your organization, collect data across business units. Integrating your internal ad tracking tech can make this process more efficient.

Optimize campaigns in real-time.
Once you have integrated systems in place, you can view performance data throughout a campaign and adjust your ad spend on the fly.

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