PwC Introduces Digital Workforce Transformation, enabling clients to learn, work and innovate in new ways

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NEW YORK, February 14, 2018 – Today, PwC unveiled a first-of-its-kind app designed to accelerate the way employees learn, interact and solve problems in a digital-first world.

For many businesses, adapting to the rapid pace of digital disruption is first and foremost a workforce challenge:

  • 63% of business leaders say the lack of skilled teams was a key obstacle to digital innovation.1
  • More than 80% of CEOs agreed they need to improve even their own soft and digital skills.2

The app responds to this challenge as part of an initiative called Digital Workforce Transformation, which uses a four-step approach to build a digital culture that embraces change and drives innovation. It starts with the app’s Digital Fitness Assessment, which enables businesses to gauge digital fluency of their team. The app then curates personalized digital trainings based on each unique user’s results - on topics including cybersecurity, blockchain, user experience, artificial intelligence and design thinking.

Digital Workforce Transformation

“Digital disruption can upend an industry, seemingly, overnight. Many organizations looking to quickly strengthen their Digital IQ think the solution is throwing money at new technology and seeing what sticks, but it really needs to start with people” said Tom Puthiyamadam, PwC Digital Services Leader.

Recognizing the need for its own people to continually sharpen skills, PwC created the Digital Fitness Application for its workforce. More than 25,000 PwC employees use the app around the world.

“At PwC, we know digital empowerment for our own people will help bring better results for our clients. What we didn’t know is that the effort would be so effective. We’re excited to be working with clients to utilize the platform to launch similar digital initiatives at their companies,” said Mike Fenlon, Chief People Officer at PwC.

For clients, the app is just one component of fostering a digital mindset. To empower teams to work in new ways and build a culture of innovation, PwC’s Digital Workforce Transformation initiative uses four steps to help organizations remain competitive:

  • Assess – Develop a benchmark for organizational talent within digital.
  • Advance – Receive content that is tailored and contextualized to your organization.
  • Add – Determine your talents gaps, and start hiring differently.
  • Accelerate – Deliver value and advance learning through real-life business application.

“While we don’t know what the future will look like, there is one certainty: people will be more crucial than ever to shaping, deploying and powering new technology,” said Mike Fenlon, Chief People Officer at PwC. “Without the right people to guide transformation, investment in technology is aimless and sure to fail.”

For more information on Digital Workforce Transformation, visit

1 PwC 2017 Digital IQ Survey

2 PwC 2018 CEO Survey

About PwC

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Brittnee Long

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