PwC Digital Services Launches New Experience Center in Chicago Market

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Chicago, September 20, 2017—Today, PwC is unveiling its newest Experience Center in Chicago as it expands its Digital Services offerings across markets. The Experience Centers are dynamic spaces for teams to innovate, develop solutions and prototype products on an accelerated timetable alongside PwC’s business, creative and  technical leaders.

The Chicago space is the 3rd Experience Center in the U.S. and the 30th in the world. The Experience Centers are part of PwC Digital Services offerings and a way for businesses to develop digital-based products and solutions for companies across industries, including non-profits, finance, retail, pharmaceutical, automotive, oil and gas and more.

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“The Experience Center is all about co-creation – it’s about putting the UX designer next to the developer next to the marketer next to the actual end user,” said Brian Morris, PwC  Creative Director & Chicago Experience Center Office Lead. “It’s effective because of the way it breaks down siloes, strips titles and hierarchies and creates an environment where people can think creatively and test solutions in real-time without the corporate processes that bog down many transformations.”

Chicago is the most recent market to join PwC’s Experience Center ecosystem of talent, environment and solutions, focused on the following:

  • Diverse Talent: Just as likely to have a Masters in Fine Arts as to have an MBA, PwC’s 3,700-person team combines the best of the consultancy and agency worlds to create an environment where employees are obsessed with innovation, constantly nimble and react in real-time.

  • Dynamic Environment: The Experience Center’s environment enables the space to transform based on the needs of that moment. Seating configurations, movable walls and desks and a full digital lab allow teams to rapidly reconfigure the space from a plenary session to a prototyping studio back to a breakout room in minutes.

  • Innovative Solutions: PwC’s offerings move clients beyond current trends and focus on the future of their businesses. Starting with a vision for the future, PwC’s Digital Services team constructs experiences to innovate, create and test solutions through a digital-first approach. With all the key players in the room, an accelerated two-day work session with PwC and its client partner in the Experience Center is the equivalent to two-months of regularly paced, traditional work. Through our BXT philosophy, PwC’s cross-capabilities in business strategy, customer experience and technology enable across-the-board solutions from strategy to marketplace execution.

“As every experience in our lives gains a digital element, organizations are under a heightened sense of urgency to create new solutions faster, rise above market expectations and stand out,” said Andrea Fishman, Partner & TMT Diversity and Inclusion Leader . “The Experience Centers allow us to fail fast – meaning we develop solutions in the moment and test and test again at a rapid pace for the best outcome. It’s all about smart, shoulder to shoulder collaboration, as PwC works with – not for – our clients to ideate, develop, test and deploy custom digital solutions.”


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Chris Licata

Digital, Emerging Technology, BXT, Innovation, Growth, Technology, Media, Telecommunications, PwC US

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