PwC Digital Services Unveils New Method to Drive Business Transformation

70% of business transformations fail. PwC announces the BXT method to change the way organizations compete today.

  • The BXT method combines consultancy and agency to redefine consulting;
  • accelerates innovation and delivery of client outcomes;
  • harnesses the power of perspective to conceive, design and implement end-to-end solutions, and
  • facilitates self-disruption to compete in an ever-changing business landscape.

New York, October 18, 2016 – PwC Digital Services unveiled its BXT method, designed to enhance client outcomes by leveraging the power of perspective. Businesses today are facing increasingly complex challenges, stagnant productivity and flat growth and are struggling to reach customers, increase internal efficiencies and even outlast industry disruptors. With a common goal of moving as fast as a start-up while establishing the stability of a Fortune 500, the integration of technology has been an assumed answer to common corporate challenges. And yet, despite an increase in digital acquisitions and the purchase of new technology, almost 70% of business transformations fail. Something is still not working.  

PwC Digital Services recognized that it was time for a change. Leveraging the firm’s greatest assets - the breadth and depth of its service offerings and its experts - and harnessing the power of diverse perspectives present across the networks, PwC has established a brand new method for delivering success that endures.

“Every industry is changing, and we are getting ahead of our own,” said Tom Puthiyamadam, PwC’s Global Digital Services Leader. “We’ve experienced our own pressure and the shifting expectations on and of our clients, and we realized that in order for us to meet emerging demands, we needed to change how – and through what lenses – we innovate. We stopped seeing titles, disciplines and departments and started seeing people with diverse skills and experience.”

The BXT method was created with the realization that this is an interconnected world and that no problem can be addressed with a unilateral solution. There is no digital without data. No technology without cybersecurity. No solution without strategy. No engagement without experience. The world is asking for solutions that can only be created at the intersection of Business, Experience and Technology.

“It is a different kind of innovation. The BXT method allows me to co-create alongside top talent,” said David Clarke, PwC’s Global Chief Experience Officer. “Once you are in a team with such diverse talent, it’s hard to imagine operating any other way. Our clients don’t want to go back.”

The first step to the BXT method takes place at PwC’s Digital Accelerator, the Sandbox. The accelerator creates a white space for brainstorming innovative solutions, engaging with technology, and testing the solution of the future. PwC has applied the BXT method with clients such as Sam’s Club, Lenovo, and even charitable organizations like the Make-A-Wish Foundation.

“Every digital transformation has both cyber implications and opportunities,” said David Burg, PwC’s Global Cybersecurity and Privacy Leader. “The BXT method looks at data, technology, process and even people factors at the onset to engineer solutions that prevent threats rather than reacting to them.”BXT is PwC Digital Service’s method for making tomorrow.

To learn more about the BXT method, visit

About PwC Digital Services

PwC Digital services  is a community of makers around the world who help clients break down silos, unearth new value, and pioneer tomorrow. Our goal is to transform business outcomes and results by delivering innovation to market.

Whether we are designing unique customer experiences that can help regain a company’s competitive
edge or deploying new digital assets to increase efficiencies in the supply chain, we bring together elements of your business to drive results across your whole organization.

We do this by working at the intersection of Business, eXperience, and Technology (BXT), which combines the best of PwC in a way that’s faster, more agile, and more accountable for our clients, from ideas to results.

Our 200,000+ business builders, experience designers, data scientists, and technologists work in 30+ cities around the world. Named the sixth Best Place to Work by Ad Age, our success is powered by a strong culture that embraces diversity and celebrates co-creation. Visit to learn more.

About PwC

At PwC, our purpose is to build trust in society and solve important problems. We’re a network of firms in 157 countries with more than 223,000 people who are committed to delivering quality in assurance, advisory and tax services. Find out more and tell us what matters to you by visiting us at

PwC refers to the PwC network and/or one or more of its member firms, each of which is a separate legal entity. Please see for further details.

© 2016 PwC. All rights reserved.

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