PwC achieves vanguard status in “new market entry strategy consulting” by Kennedy Information

Demonstrates PwC’s strong suit in operationalizing new market entry strategy from local insights and risk management capabilities


NEW YORK, August 7, 2013 PwC US today announced it has been selected as a Vanguard firm in the “Kennedy Vanguard of New Market Entry Strategy Consulting Providers.”  The Kennedy Vanguard assesses providers in terms of the relative breadth and depth of their new market entry strategy consulting capabilities.  PwC is one of only four providers to achieve this Vanguard rating.

“Driving growth in today’s business environment means having the right strategy to navigate the risks and uncertainty associated with entering a new market, but also being able to create and maintain a sustainable competitive advantage,” said Miles Everson, U.S. Advisory Leader, PwC. “This distinction by Kennedy is a testament to PwC’s unique ability to provide a strong operational foundation and deep geographic insights to help clients – from strategy through execution – achieve their business goals and growth objectives.”

According to the report, “PwC is able to combine deep operations capabilities grounded in a broad set of industry practices with extensive local insights across geographic regions. Its government affairs capabilities, moreover, are unique among mainstream management consultancies.”

Kennedy highlights PwC’s strengths in the area of new market entry strategy in the report, including:

  • “Geographic footprint and local insights: With an extensive geographic network, particularly in important emerging markets in Asia and new ones in Africa, PwC excels at delivering insights that can only be obtained on the ground. The firm’s Emerging Markets practice facilitates bringing together various services offerings for new market entry engagements and serves as a focus for targeted thought leadership such as the Marketmap seriesthat explores how emerging markets are impacting and changing the global economy.
  • Governance and operating models: Bolstered by its 2011 acquisition of PRTM, PwC has deep operations expertise that it leverages in new market entry engagements. The firm puts a strong emphasis on aligning governance and operating models with strategies in new market entry. Its approach is among the more distinctive in terms of matching an appreciation for local market requirements with the need for operational scale and discipline.
  • Government Affairs and Risk: Backed by its risk and corporate intelligence practices, and informed by its extensive local office network and strategic alliance with Eurasia Group, PwC is the only major management consulting firm that has made headway in integrating a government affairs and political risk competency into its new market entry offering. Even though political risk services are a narrow slice of the new market entry market, they afford access to companies’ most senior leadership andcan serve as an entry point for broader engagements, especially for a firm like PwC that does not boast a top-tier strategy practice. In a business that is not only about what you know, but who you know, PwC’s capabilities are strongest in its well connected Washington, DC and London offices.”

For more information, visit: www.pwc.com/us/consulting

About PwC’s Advisory Practice

PwC’s Advisory professionals across consulting, deals and forensics create value for our clients by helping them address their most complex business issues, from strategy through execution.  We understand our clients’ industries and unique business challenges, and look across the entire organization — focusing on strategy, structure, people, process and technology —to help clients build their next competitive advantage. Our firm’s global network of assurance, tax and advisory professionals means that we can bring the right skills and capabilities to help our clients achieve success anywhere around the world.  See www.pwc.com/us/consulting for more information or follow us @PwCAdvisory.

About PwC US

PwC US helps organizations and individuals create the value they're looking for.  We're a member of the PwC network of firms in 158 countries with more than 180,000 people.  We're committed to delivering quality in assurance, tax and advisory services.  Tell us what matters to you and find out more by visiting us at www.pwc.com/US.

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Suzanne Dawson
LAK Public Relations, Inc.
Tel: +1 (212) 329-1420
sdawson@lakpr.com