Five steps to better demand plan clarity and accuracy

February 2013
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Robust demand planning occurring before Sales & Operations (S&OP) meetings can help the entire organization work together to close performance gaps and meet financial goals. In today’s volatile environment -- with added complexities of emerging markets, fashion-conscious consumers, and shorter product lifecycles -- continuously improving supply chain performance is increasingly difficult. The opportunity to generate a more accurate demand signal to mitigate the stress on downstream planning processes is not to be overlooked.

We explore:

  • Focusing on the inputs to sales forecasting and demand planning
  • Making the assumptions explicit and available to everyone
  • Gaining consensus about demand ahead of the S&OP meeting
  • Focusing on the product-customer mix to close budget gaps
  • Clarifying where demand planning fits in the organization