Purpose, brand and culture
Connect the company’s purpose to what individuals do at work. A culture of trust, one where leaders lead by example can inspire employees to deliver a higher quality of work.
Purpose at work is about how to get people aligned with something bigger. When you connect the company’s purpose to what individuals do at work, they see connections between what they do and how their contributions make a difference to the company and to society. When an employer's brand is consistent and aligned inside the organization as well as out, employees extend that brand to customers. Similarly, a person’s experience at work is deeply influenced by their organization’s culture—that is, the self-sustaining patterns of behaving, feeling, thinking and believing that determine “how we do things around here.” A culture that is diverse and inclusive, where people feel trusted and heard, and where leaders lead by example, can instill a sense of fulfillment and inspire employees to deliver a higher quality of work.
Design of the workplace and work
Give your people the freedom and flexibility to work where and how they do their best work. Shift ways of working to align with worker and workplace trends.
In today’s era of personalization, people want a work environment that gives them the freedom and flexibility to work where and how they do their best work. While some may work best in a traditional office setting, others are more productive in a different atmosphere, such as in a cafe-style setting, or working from home while virtual whiteboarding with teams big and small. Many leaders recognize the need for an updated work environment, with half (50%) of US CEOs reporting that they are modernizing their workspace to attract digital talent, according to the latest PwC CEO survey. The ways people work with each other are important, too. People want less bureaucracy, more flexibility, and more meaningful interactions at work.
Technology is deeply integrated with the employee experience. Make people’s experiences part of your decision process. Take care that human interactions aren’t automated away.
Creating better human experiences is critical for any digital transformation, but the experience you’re giving people often gets less attention than it should. Most tech is built for the enterprise and is often chosen without considering people’s familiarity with tech and what they expect when they use it. That can leave your people with tools that, at best, don’t meet their expectations, and at worst, miss an opportunity to collect data and use technology for meaningful decisions and actions. Digital innovation that enables the people experience will consider technologies, data, and analytics tools that not only enable people’s best work, but are also as flexible, mobile, useful and user-friendly as the technologies people use in their personal lives. The user–that is, humans–should drive design.