The data revolution has come to the policy arena
A presidential election year guarantees policy attention—signal and noise together. Some policies are moving along swiftly (privacy, digital tax, drug pricing, trade), while others are in the early stages (antitrust, comprehensive healthcare legislation, regulation of artificial intelligence). With executives split on preferred policy outcomes, this is the appropriate time to up engagement. But how? PwC’s 2020 policy guide focuses on the shifts that are likely to define the year and the influencers, both regulators and non-regulators, to watch.
Data is the unifying thread across seven policy areas we highlight here. Privacy, antitrust, tax, regulation of artificial intelligence, and trade are converging around the collection, sharing and security of data.
Data is not only the subject of regulation, but a powerful tool for businesses looking to engage in policy debates and comply with regulation. As the data revolution comes to the policy arena, 2020 will likely be the year we see use of data by governments to widen enforcement, by organizations to create informed policy positions, and by individuals to exercise their rights to control their data.
This report — PwC’s third annual review of top policy trends — calls out the seven policy areas in 2020 where policy uncertainty could shift due to the groundswell among citizens, regulators, and businesses. We highlight the influencers to watch and the shifts businesses should be prepared to proactively get ahead of regulatory scrutiny and enforcement.
The collection, storage, and security of data is now the focus of privacy regulators, especially as individuals call for more transparency around their own data. Complying with new regulation — and avoiding fines — will mean companies having their digital house in order.
While trade tension between the US and China is here to stay, trade strategy will be shifting focus to supply chain diversity. Data will be the key to capitalizing on that shift and complying with new bilateral trade agreements.
The outcome of Big Tech antitrust investigations will have a trickle down effect for other industries, especially those that rely on an advertising model. Regulators will be paying closer attention to the data gatekeepers across all industries.
The rising number of digital services taxes are in response to companies having “scale without mass.” Put plainly, economic sway in a place that they have little-to-no physical infrastructure. Until countries come to a consensus on dealing with the shifting digital economy, these taxes are here to stay.
AI is here and regulators are already playing catch-up, with cities and states regulating the technology on an application-specific basis. But sweeping regulation will be about protecting society from negative effects like algorithmic bias.
Pricing transparency and drug pricing reform will be driving healthcare regulation throughout 2020, even as the presidential candidates continue to debate the prospect of Medicare for All.
The relationship between employer and employee is evolving as the digital revolution allows for business models that rely on more flexible employment terms. Regulators are working to maintain the rights of the American worker without stalling progress.
Principal, Strategic Policy Leader, PwC US
Navigating Risk & Regulatory Compliance Leader, PwC US