Fit For Growth

Enabling growth with cost transformation and operational improvement.

Is your organization ready to tackle the intense challenges that business faces today?

Is your organization fit to compete in the New Normal?

Organizations need to radically reinvent themselves to prepare for a faster moving and unpredictable future. They need to think about their costs strategically, as investments that will fuel their growth. They need to continuously cut bad costs and redirect resources towards good costs that build or strengthen differentiating capabilities.

PwC developed the Fit for Growth* approach based on research into hundreds of companies across various sectors. What we found: Those who best follow the Fit for Growth principles achieve significant financial returns and higher total shareholder returns.

Our proven model helps companies manage their costs in a more strategic way, tailoring cost levers to cut bad costs and protect good costs. We help clients stand apart from their competition and ensure sustainable success. We help to create an environment for change to happen and culture to evolve.

*Fit for Growth is a registered service mark of PwC Strategy& LLC in the United States.​

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Vinay Couto
Principal, Strategy&

Dr. Deniz Caglar
Principal, Strategy&

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