Fit for Growth

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About us

Fit for Growth lets you take charge of change every step of the way. We diagnose your company’s capabilities and opportunities. We enable you to bring more to your customers at lower cost points. We help you operate for sustainable growth and get quick wins in place right away.

Case study: Lights! Camera! Strategy! Tribeca Enterprises sets the stage for breakout performance

Services: Strategy Consulting, Fit For Growth


Evolving to meet the challenges of a changing media landscape

The growth of the Tribeca Film Festival® in New York City has been significant by any measure. Founded by Jane Rosenthal, Robert De Niro and Craig Hatkoff in 2001 to spur the economic and cultural revitalization of lower Manhattan following the attacks on the World Trade Center, it has grown from 140 film screenings at its 2002 inaugural event, to a leading destination for creativity and storytelling in all its forms, including film, TV, mixed reality, gaming, music and online work. In 2017, there were 531 screenings, 153,000 live attendees and 3.8 million virtual participants in post-film conversations via live social media. Additionally, in 2014, Tribeca Enterprises® (TE—the parent company of the festival) began developing and producing custom film projects in association with brand partners. Tribeca Studios® delivers storytelling across the evolving media landscape by utilizing Tribeca’s network of filmmakers and established track record in film and television production.

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Featured insights


PwC's Fit for Growth team

Dr. Deniz Caglar

PwC's Strategy&, Principal, PwC US


Vinay Couto

PwC's Strategy&, Principal, PwC US


Kumar Krishnamurthy

PwC's Strategy&, Principal, PwC US


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