Despite a continuing shift online, consumers still want the assurance of a safe physical environment as the recovery unfolds. In response, consumer markets (CM) companies are implementing safety measures at higher rates than companies in other industries.
66% say a decrease in consumer confidence and related spending is a top-three concern versus 50% two weeks ago.
32% project an adverse impact on revenue and/or profit of at least 25% in 2020, versus 24% across all industries.
Tech tools are a top-three supply-chain-planning priority to better understand changes in customer demand (41% vs. 30% for all sectors).
86% are planning workplace safety measures (vs. 77% for all sectors) including 77% reconfiguring work sites to promote physical distancing (vs. 65% for all sectors).