Consumer markets findings from PwC’s COVID-19 CFO Pulse Survey
Despite a continuing shift online, consumers still want the assurance of a safe physical environment as the recovery unfolds. In response, consumer markets (CM) companies are implementing safety measures at higher rates than companies in other industries.
View additional survey results:
66% say a decrease in consumer confidence and related spending is a top-three concern versus 50% two weeks ago.
32% project an adverse impact on revenue and/or profit of at least 25% in 2020, versus 24% across all industries.
Tech tools are a top-three supply-chain-planning priority to better understand changes in customer demand (41% vs. 30% for all sectors).
86% are planning workplace safety measures (vs. 77% for all sectors) including 77% reconfiguring work sites to promote physical distancing (vs. 65% for all sectors).
While grappling with immediate challenges, CM companies are also concurrently shoring up their digital presence in response to accelerated online demand that could last well beyond the recovery.