To increase sales of cruises and ancillary products online by:
- Overhauling its online presence for easier browsing and purchasing
- Digging into customer data to improve its marketing messages
- Embracing new strategies to maximize the online experience
Seek significant sales growth by:
- Redesigning the Web presence to improve the shopping and buying experience.
- Using behavioral data in conjunction with geo-data and census data to target subsets of customers with custom content and offers.
Impact on client's business
- The company grew its online sales from 3 percent to 20 percent of its overall business.
- It cut call center volume by 18 percent.
- It increased on-shore ancillary sales by 29 percent.
- It transformed its development processes, making them fast and flexible.