Cruising to record sales with the help of powerful business analytics

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A large travel and hospitality brand found new success by transforming its sales and marketing strategies and overhauling its online presence.

Client’s challenge

To increase sales of cruises and ancillary products online by:

  • Overhauling its online presence for easier browsing and purchasing
  • Digging into customer data to improve its marketing messages
  • Embracing new strategies to maximize the online experience

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PwC’s solution

Seek significant sales growth by:

  • Redesigning the Web presence to improve the shopping and buying experience.
  • Using behavioral data in conjunction with geo-data and census data to target subsets of customers with custom content and offers.

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Impact on client's business

  • The company grew its online sales from 3 percent to 20 percent of its overall business.
  • It cut call center volume by 18 percent.
  • It increased on-shore ancillary sales by 29 percent.
  • It transformed its development processes, making them fast and flexible.

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"Although it was already an industry leader, it knew it could do a better job in helping potential customers connect the dots…"

Contact us

Tom  Puthiyamadam

Tom Puthiyamadam

­Global Digital and Consumer Markets Advisory Leader, PwC US

Chris Curran

Chris Curran

Chief Technologist, New Ventures, PwC US