An online transformation rebrands a business and recharges its marketing

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A large supply chain and logistics provider found powerful new ways to leverage its web presence to raise its profile and serve its customers better.

Client’s challenge

To find new business and retain existing customers online by:

  • Educating the market about the company’s many lines of business
  • Improving customer self-service tools and lead generation opportunities
  • Collecting and analyzing useful customer data

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PwC’s solution

Overhaul the company’s online presence by:

  • Simplifying and expanding customer self-service portals
  • Creating a library of thought leadership content
  • Developing and deploying a new online marketing strategy
  • Monitoring key online performance metrics

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Impact on client’s business

  • The company received more than 2,400 online queries from potential new clients
  • $59 million of new business generated from online leads is now in the pipeline
  • Knowledge Center page views per visit are up 108 percent

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"$59 million of new business is in the pipeline thanks to conversions of leads sourced from the website."

Related business issues

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Contact us

Tom  Puthiyamadam

Tom Puthiyamadam

­Global Digital and Consumer Markets Advisory Leader, PwC US

Chris Curran

Chris Curran

Chief Technologist, New Ventures, PwC US