A sweeping online overhaul powers a global marketing relaunch

Start adding items to your reading lists:
Save this item to:
This item has been saved to your reading list.

A large producer and distributor of construction products rebuilt its website with the latest technologies and features.

Client’s challenge

To serve its customers online better and faster by:

  • Creating a more customer-focused site that provides easily-accessible product information
  • Deploying the latest content management system (CMS) technology and accommodating all types of displays
  • Presenting a unified brand experience

View more

PwC's solution

Build a more customer-centric site by:

  • Collaborating with marketing and IT stakeholders to define goals for a new site
  • Helping design a user friendly, informative, and searchable site with social media features
  • Helping implement the new features within a flexible, cloud-hosted

View more

Impact on client's business

  • 23 percent more customers navigated to the “Where to Buy” page in the first month
  • Organic search traffic grew by 68 percent
  • Mobile visits increased by 10 percent
  • Search results jumped from 4.6 percent to 34 percent of site visits

View more

"One month after launch, “Where to Buy” queries increased by 23 percent..."

Contact us

Tom Puthiyamadam
Global Digital Services Leader, PwC US
Tel: +1 (646) 471 1490

Chris Curran
Chief Technologist, PwC New Ventures, PwC US
Tel: +1 (214) 754 5055

Follow us