There’s no question that business leaders have a lot on the line. Senior executives in our recent survey placed the average value of their next big decisions at 25% of future profitability. Many of them rely on gut instinct to guide them—what we think of as the ‘art’ of strategic decision making. But what about the ‘science’ side of the equation, data and analytics? Nearly all executives (96%) have previously discounted data they don't understand. That means a majority of businesses aren’t unlocking data possibilities, achieving the level of speed and sophistication in decision making that today’s environment demands.
Global and US Data and Analytics Leader
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