Wielding Distribution Forces for Global Growth

March 2013
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Wielding Distribution Forces for Global Growth

At a glance

Distribution channel innovation promotes competitive differentiation for cross-border operations. Effective distribution improves customer acquisition and retention, thereby enabling premium growth, market share gains, and profitability.

This paper presents a straightforward, four-step framework that insurers can use to simplify evaluating international expansion opportunities. This process can facilitate analysis of company goals and strengths and aid in the identification of the most attractive foreign markets.