Loyalty analytics exposed: What every program manager needs to know

March 2013
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Loyalty analytics exposed: What every program manager needs to know

At a glance

As loyalty programs have grown and matured, various accounting, actuarial, and regulatory models have emerged. Differing views on recognizing and measuring loyalty program benefits and costs have led to diversity in practice. Gaining an understanding of these different perspectives, particularly with respect to point-based loyalty programs, is critical to establishing an effective loyalty program strategy and proper financial reporting.

As loyalty programs have grown and matured, various accounting, actuarial, and regulatory models have emerged. Not surprisingly, differing views on recognizing and measuring loyalty program benefits and costs have led to diversity in practice. Gaining an understanding of these different perspectives is critical to establishing an effective loyalty program strategy and proper financial reporting.