The Direct Distribution Dilemma

June 2011
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The Direct Distribution Dilemma

At a glance

At a time when technology-driven innovations are giving consumers more insights into and control over their purchases, insurers cannot afford to be left behind. Consumers are demanding more choices, competitive prices, better service, and different ways of doing business.

At a time when technology-driven innovations are giving consumers more insights into and control over their purchases, insurers cannot afford to be left behind. Consumers are demanding more choices, competitive prices, better service, and different ways of doing business. To meet these demands, insurers should acknowledge and embrace the shift in priorities toward the direct channel, and carefully chart their future strategy and aggressively build a multi-channel sales and delivery model that allows them to compete and grow in a mature market.