Entertainment and Media leaders discuss industry topics
July 2016
PwC's Entertainment & Media practice has long been focused on helping clients address the business imperatives that are important to their success. Hear PwC E&M leaders discuss the most pressing issues facing the industry today.
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PwC Global Entertainment & Media Outlook 2016-2020 -- US Launch Event
On June 8, 2016, PwC launched the 17th annual Global Entertainment & Media Outlook in New York. Senior industry executives and the media got a first look at the new data and themes borne from the most comprehensive five-year economic forecast for industry revenue and ad spending
PwC @ Advertising Week New York
The Agency of the Future—John Gerzema @ Advertising Week New York
A discussion with John Gerzema, Chairman and CEO, BAV Consulting, on supprting brands whos values are like their own, that are rooted in humanity while keeping their cool. Part of PwC's Industry Voices series from Advertising Week New York 2016 where experts share insights on the industry.
Hacking The Future Of Premium Content: Mr. Robot—Alexandra Shapiro @ Advertising Week New York
A conversation with Alexandra Shapiro, EVP, Marketing & Digital, Entertainment Networks, NBCUniversal, on Mr. Robot and the definition of success. From the hyper-authenticity of the show’s depiction of tech culture, to the game-changing marketing and digital initiatives around the program, “Mr. Robot” is at the forefront of the future of premium content. Part of PwC's Industry Voices series from Advertising Week New York 2016 where experts share insights on the industry.
The Agency of the Future—Andrew Bruce @ Advertising Week New York
A discussion with Andrew Bruce, CEO, Publicis Worldwide, North America on respecting intelligence over authority & creating eqality in the workplace. Part of PwC's Industry Voices series from Advertising Week New York 2016 where experts share insights on the industry.
Advertising Week 2016
For one week, industry leaders gather in New York to discuss the latest in technology, content, user experience, and more. Hear how companies are engaging consumers in a world of digital disruption and learn more about the future of advertising.
PwC @ Cannes Lions
Virtual Victory—The Rise and Global Adoption of eSports
Led by Asia, eSports has gone from a fringe geek paradise to a legitimate global sports franchise. Its demographics are attractive to marketers and surprisingly gender balanced. Like gaming, this is a big business. Debates have raged as to eSports being an actual sport. This is still an emerging phenomenon and so much needs discussion.
The Geography of Demography—Full Panel
Younger consumers quickly adopt new consumption behaviors and multitask across different media. They’re leading the way in setting trends and driving consumption in E&M markets around the world. We explore these factors with Kent Wertime, Chief Operating Officer, Ogilvy & Mather Asia Pacific, Daniel Franklin, Executive Editor, The Economist, Amani Al-Khatahtbeh, Founder and Editor-in-chief of MuslimGirl.net, Michael Graham, Partner at PwC and Cecilia Yau, Entertainment & Media Practice Partner, PwC Hong Kong.
The King is Dead. Consumers Rule Content—Full Panel
Is content as we once understood it taking a back seat to some other digital entity? The mantra in the ‘90s had been, “content is king.” Perhaps that idea had run its course. Maybe not. We discuss this trend with Elena Sukacheva, Global Managing Director, EVP, Content Solutions Unit, The Economist, Charlie Echeverry, Chief Revenue Officer, mitú, Mike McAvoy, President and CEO, The Onion, Inc., Chris Vollmer, Global Managing Director, Strategy& Digital Services, PwC and Jennifer Prince, Industry Director, Media and Entertainment, Twitter.
Urbangea—Linked Megacities—Full Panel
Cities are becoming nation-like in size and importance- coalescing into large urbangeas which will be able to attract investment and brands because of their massive populations. We attempt to answer these questions with Niall McKinney, CEO, The Knowledge Engineers, Cindy Gallop, Consultant and Founder, IfWeRanTheWorld, John Gerzema, Chairman and CEO of BAV Consulting and Justin Sturrock, People & Organisation Leader at PwC.
PwC Global Entertainment & Media Outlook 2016-2020 -- US Launch Event
PwC's Global entertainment & media outlook 2016-2020—US launch event: Introducing the outlook
PwC’s Global entertainment and media outlook 2016-2020 US launch welcome by Deborah Bothun, Global Entertainment and Media Leader, PwC
PwC's Global entertainment & media outlook 2016-2020—US launch event: Keynote interview
PwC’s Global entertainment and media outlook 2016-2020 US launch keynote interview with Donna Speciale, President, Turner Ad Sales interviewed by Russ Sapienza, Partner, PwC
PwC's Global entertainment & media outlook 2016-2020—US launch event: Fireside chat PwC/Recode
PwC’s Global entertainment and media outlook 2016-2020 US launch fireside chat with Deborah Bothun, Global Entertainment and Media Leader, PwC interviewed by Ed Lee Recode
PwC's Global entertainment & media outlook 2016-2020—US launch event: mitú network/PwC
"PwC’s Global entertainment and media outlook 2016-2020 US launch fireside chat with Beatriz Acevedo, President, mitú network Interviewed by Chris Vollmer, Principal, PwC's Strategy&"
Watch more videos covering key entertainment & media industry topics and themes:
How Data and Analytics are transforming decision making in Entertainment & Media
Todd Supplee, Global Data & Analytics Leader, Entertainment & Media
The Marketer's Dilemma: The new capability agenda for marketers and their partners
Kristina Bennin of PwC's Strategy& discusses how the media and marketing ecosystem is being reconfigured and transformed by digital developments.
Work-life 3.0: Understanding how we'll work next – PwC
PwC’s Justin Sturrock, Advisory Partner, discusses the changing workforce dynamics and how employers can best manage and optimize the workforce for success in the years ahead.
PwC Outlook Preview Industry Voices
PwC partners and entertainment & media industry experts
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Technology, Media and Telecommunications Marketing Leader
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