Navigating the era of the empowered consumer

A conversation among media, content, distribution and advertising executives

On March 4, 2008, PwC facilitated a day-long conversation among 36 senior advertising, content, distribution, and media professionals.

The gathering brought together executives to explore the rapidly evolving technologies and changing consumer behaviors, and the uncertainty that these factors are creating around how companies do business, reach consumers, and monetize products and services.

The paper demonstrates the thought provoking environments PwC creates for senior executives.