What do consumers and small business owners want from their Internet and digital TV providers? This Consumer Intelligence Series report captures target groups responses about TV and Internet features and functionality, including product and service bundling, desired features, customer care and self service, and more.
High speed Internet. Multi-room DVRs. Movies. OnDemand. Cloud storage. Sports packages. Five hundred channels. When it comes to digital TV and Internet services, today’s consumers have a dizzying array of features and options. But what do consumers and small business owners really want from their Internet and digital TV providers?
The goal of this research was to explore the desires and perceptions of both target groups toward TV and Internet features and functionality, with a specific focus on:
Read this issue of Consumer Intelligence Series to learn more.