Smart home, seamless life
Consumer Intelligence Series original research on IoT, the smart home, and the connected consumer.
Consumer Intelligence Series
Insights into consumer attitudes and behaviors in the rapidly changing media and technology landscape
Featured Issue
A revolutionary partnership: How artificial intelligence is pushing man and machine closer together
April 2017
With more than $5 billion in 605 deals of VC investment over last 2 years, artificial intelligence (AI) is poised to have a transformative effect on consumer, enterprise, and government markets around the world. While there are certainly obstacles to overcome, consumers believe that AI has the potential to assist in medical breakthroughs, democratize costly services, elevate poor customer service, and even free up an overburdened workforce. We dug deeper into those perceptions through an online survey of consumers and business decision makers, and an expert salon with thought leaders in the field. This original research unpacks key ways AI may impact our world, delving into its implications for society, service, and management.
More insights from PwC’s Consumer Intelligence Series
Videoquake 4.0: Binge, stream, repeat - how video is changing forever
2016 was a watershed year for video consumption. Streaming services continued to proliferate, leading to more options and more video consumption than ever before.We investigate this changing landscape and how it impacts consumers’ relationships with video in our fourth edition of Videoquake.
Driving the future: understanding the new automotive consumer
A closer look at autonomous vehicles, in-car technology, car sharing and ride sharing.
Empowering City Brands
Cities wield more power and influence than ever before. Currently, more than half of the world’s population calls a city their home and in 2050 that number is estimated to rise to two- thirds.
Always connected
US-based Hispanic consumers dominate mobile, entertainment, and beyond.
The wearable life 2.0
Building upon a study performed in 2014, PwC launched the 2016 wearable technology consumer research to better understand the wearable technology consumption landscape and identify trends in the industry to unearth potential opportunities and applications.
Work-life 3.0: Understanding how we'll work next
Report analysing the future of work – the state of jobs, managing talent and how to optimise use of technology
The burgeoning evolution of eSports
Analysis of eSports: the concept, the average consumer and future prospects for the industry.
Deborah Bothun
Matthew Lieberman
