With mobile data consumption growing exponentially, mobile telecom operators need to manage the increasing demand while remaining profitable. This report outlines 3 ways that mobile operators can let customers self-manage data without compromising profitability.
Mobile operators face a perplexing problem: With limited network capacity, how to satisfy the explosive growth in customer demand for mobile data? At current usage rates of roughly 400 MB/month for the average smartphone usage in the US, 3G networks are barely profitable.
With many reports citing data consumption as having doubled in the last year, data could quickly undermine profitability if revenue does not keep up with the cost of usage. This report outlines three ways mobile operators could avoid such a scenario.