The ad-supported digital ecosystem is at an inflection point, with sweeping implications for marketers, publishers, ad tech providers, agencies and consumers alike. But one thing is certain: the greatest and most immediate threat to advertising ecosystem growth is inaction.
PwC and IAB partnered to unravel the complexity of the issue and share a vision for the way forward. To inform this vision we interviewed 20 industry leaders across the ad-supported internet ecosystem.
The report dives into: