June 17 - 24, 2017
The Cannes Lions International Festival of Creativity is the largest global gathering of worldwide advertising professionals, designers, digital innovators and marketers. PwC celebrates the creative spirit and achievements of this community and it's powerful force on business, on change and to do good in the world.
PwC professionals participated in many conversations with industry leaders around the intersection of media, technology and advertising. From the growing importance of the user experience, to the impact of technology and artificial intelligence, to the war for talent, key insights are captured in these short out-takes from the festival.