The wearable future

October 2014

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There is indeed a wearable future ahead, one that can dramatically alter the landscape of society and business as we know it. For months, we surveyed consumers and spoke with experts to explore the potential benefits as well as drawbacks, understanding why they matter, and how they will deeply shape us as individuals and as a society. Here is a look at some of the strengths and opportunities for wearable tech -- and the weaknesses and challenges that enterprising businesses must successfully navigate.


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About the Consumer Intelligence Series:

Consumer Intelligence Series, now in its 7th year, is PwC's ongoing consumer focused research through which we gain directional insights on consumer attitudes and behaviors in the rapidly changing media and technology landscape. Our findings reflect the intersection between an online survey to over 1,000 respondents, a series of focus groups, immersion sessions with industry specialists and an online listening campaign.

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Mike Pegler
Principal, Technology Sector
Tel: +1 (415) 412 2145

Joe Atkinson
Chief Digital Officer
Tel: +1 (267) 330 2494

Joseph Lamano
Principal, Digital Commerce Leader
Tel: +1 (408) 817 4427

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