The wearable future

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October 2014


There is indeed a wearable future ahead, one that can dramatically alter the landscape of society and business as we know it. For months, we surveyed consumers and spoke with experts to explore the potential benefits as well as drawbacks, understanding why they matter, and how they will deeply shape us as individuals and as a society. Here is a look at some of the strengths and opportunities for wearable tech -- and the weaknesses and challenges that enterprising businesses must successfully navigate.


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About the Consumer Intelligence Series:

Consumer Intelligence Series, now in its 7th year, is PwC's ongoing consumer focused research through which we gain directional insights on consumer attitudes and behaviors in the rapidly changing media and technology landscape. Our findings reflect the intersection between an online survey to over 1,000 respondents, a series of focus groups, immersion sessions with industry specialists and an online listening campaign.

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