2015 Global Digital IQ® Survey: Are Technology companies digital leaders

April 2016


Since 2007, the Digital IQ® Survey has asked one simple question: What actions can leaders take to confirm their digital investments deliver and sustain value. Based on 10 crucial attributes that are most highly correlated to stronger financial performance, the Technology industry ranked first. We found that top-performing companies are more deliberate in their digital strategy, innovation, and execution. They are more likely to have CEO commitment, strategic clarity, and shared understanding. They are also more apt to take a broad view when applying technology and identifying sources of innovation. This paper explores the Technology industry findings.

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Mark McCaffrey
US Technology, Media and Telecommunications Leader, PwC
Tel: +1 (408) 817-4199

Joseph Lamano
Principal, Digital Commerce Leader
Tel: +1 (408) 817 4427

Chris Curran
Chief Technologist, PwC US Advisory Practice
Tel: +1 (214) 754 5055

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