Personal data drives every retail and consumer oriented business model these days. It’s flowing from in-store and online transactions, store technology, loyalty programs, social media, as well as mobile operators and other providers. Driven by competitive pressures from digital natives, and by the value that hyper-personalized shopping and marketing offers, many consumer-facing companies are making data gathering and insight a core competency. However, as consumer data and its monetization potential grows in significance, so do the privacy challenges.
In May, Europe’s General Data Protection Regulation (GDPR) went live. Subsequently, in June, the California legislature passed the California Consumer Privacy Act or CCPA. Any company that conducts business in California will have to obey new rules for how to treat California residents’ data.
Download the report to read further and view our recommended 5 steps retail and CPG companies should consider to prepare for CCPA.
One key difference between GDPR and CCPA lies in the definition of personal data. For GDPR, personal data is anything that an organization could use to identify you: factors specific to your physical, physiological, genetic, mental, economic, cultural or social identity. CCPA broadens this definition to include any information that identifies, relates to, describes, is capable of being associated with, or could be reasonably linked, directly or indirectly, with a particular consumer or household. That may include identifiers such as consumer browsing history and tendencies, products or services purchased, and inferences drawn from any personal information.
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