New revenue recognition rules: How will they affect loyalty programs?

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March 2016


This paper provides an overview of the accounting requirements in the new revenue recognition standard for loyalty programs. The efforts required to ensure compliance may be significant and are likely to impact many systems, processes, and policies.

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Brett E. Cohen

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John Kryczka

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Martin Ménard

Actuarial Director, PwC US

Simon Whitehead

Accounting Services Group Senior Manager, PwC US

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