Loyalty analytics - Member engagement models: The foundation of a powerful member-retention strategy

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November 2016

Overview

Loyalty programs are effective tools in improving a brand’s image and a company’s revenue. As a result, companies compete vigorously to grow their member base, and customers are inundated with offers to join loyalty programs with each in-store or online purchase. However, because there are now so many programs, simply having one is no longer enough to distinguish a brand. Accordingly, companies must develop member-focused marketing strategies that keep the most valued members engaged and prevent them from losing interest in the brand.

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Mark Jones

Actuarial Services Advanced Analytics Leader, PwC US

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