Travel and tourism

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Rapid growth, increased competition and shifting consumer trends make tourism a demanding industry to navigate. Changes represented by the emerging growth of competing destinations, funding accountability, and security and travel concerns present constantly evolving challenges and opportunities for destinations and businesses serving the travel and tourism industries.

Travel and tourism businesses require a formal approach to targeting, positioning and branding, and market research access and development are critical to ensure maximum return on resource expenditures. 

How PwC can help you

The PwC Hospitality & Leisure practice includes specialists providing research and planning services to assist clients with the development, strategic planning and promotion of destinations and attractions serving the travel and tourism industries.

Offering a broad range of services to leading travel and tourism entities, our industry specialists provide research and services in the following areas:

  • Competitive and comparables analysis
  • Cost-benefit analysis
  • Destination marketing and planning
  • Digital strategy, planning and design
  • Econometric modeling and forecasting
  • Economic and fiscal impact analysis
  • Funding and budgeting analysis
  • Identification of performance goals and objectives
  • Identification of target markets
  • Integrated marketing services
  • Market positioning
  • Product research and development
  • Relationship management
  • Request for proposal (RFP) process management
  • Restructuring and organizational analysis
  • Return on investment (ROI) analysis
  • Strategic planning and plan evaluation
  • Supply and demand analyses

Innovation through experience

Our experienced team of specialists is committed to serving the travel and tourism industries. We not only monitor the industries and their trends, but also help to shape them by advising you on innovative ways to grow your business. The expertise of PwC Hospitality & Leisure specialists drive our analyses and conclusions, and help ensure the industry services we offer will be visionary, yet achievable to manage the myriad of challenges you face.

Contact us

Steven J. Barr
Consumer Markets Leader
Tel: +1 (415) 498 5190

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