Market positioning and repositioning: How to set the stage for financial success

Start adding items to your reading lists:
or
Save this item to:
This item has been saved to your reading list.

Changing market factors, including outside economic forces, shifts in demand patterns and changing competitive pressures, can all influence a property’s success and constantly force an owner to reevaluate an asset’s position. A sound positioning or repositioning strategy is an effective way to optimize an investment’s future financial returns.

How PwC can help you

Industry specialists within PwC's Hospitality & Leisure practice possess extensive experience in successful product positioning. Knowledge of the latest in competitive product offerings and effective branding strategies are vital to create a successful positioning or repositioning strategy. Our specialists possess that knowledge, as well as the skills to formulate a creative vision for a market-based, property-specific plan.

Our team employs proven methods to analyze and quantify potential financial benefits to the owner. We not only suggest a plan to position or reposition a property, but take the next step to help the owner understand how to implement the strategy.

PwC Hospitality & Leisure professionals can help you to:

  • Assess the effectiveness of a property’s operations and evaluate if physical changes to the asset, through prudent capital deployment, or changes to the property’s service offerings could help to improve profits.
  • Assess how to deploy limited capital when repositioning an asset to drive financial returns to the owner.
  • Assist in the development of a comprehensive marketing plan for a property that delivers results on the targeted strategy envisioned with a repositioning strategy that has been implemented.

Successful repositioning can extend an asset’s useful life, thereby increasing its owner’s financial return potential. PwC Hospitality & Leisure specialists perform thorough analyses to identify repositioning opportunities and follow through to enable actions that produce results.

Contact us

Steven J. Barr

Consumer Markets Leader, PwC US

Eric Shin

Consumer Markets Tax Leader, PwC US

Ron Kinghorn

Consumer Markets Advisory Leader, PwC US

Melissa Palmer

Consumer Markets Assurance Leader, PwC US

Follow us