New entrants

Companies new to the health industry are redesigning the market and redefining roles for established players

The health industry has long been a closed and highly-siloed system. But powerful global forces are transforming the industry into a nimble, innovative and modular ecosystem serving the consumer, with profound implications for players new and traditional. Corporate America and visionary entrepreneurs outside the traditional health industry are looking to earn their share of a $9.6 trillion opportunity. Their participation in the New Health Economy is disrupting traditional relationships between businesses and consumers. Seizing opportunities will require innovative partnerships that cross borders and connect disparate players.

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Kelly Barnes

Global and US Health Industries Leader, PwC US

Vaughn Kauffman

Principal, Health Industries, PwC US

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