2018 Digital Pharma and Life Sciences IQ Survey: The no excuses way to win in a digital world
Overview
PwC’s 11th Anniversary Digital IQ Survey: For health industries, the definition of “digital” differs across subsectors, pointing to uneven progress in digital transformation. While some say digital is synonymous with IT, others have advanced enough to see digital as more than a technology, but a mindset.
Pharma companies lack a consistent view of what “digital” is
Digital has come to mean having an organizational mindset that embraces constant innovation, flat decision making, and the integration of technology into all phases of the business.
However, organizations are not aligned on the definition and purpose of digital, this results in incoherent digital initiatives and governance.
Digital efforts have yet to pay off in any meaningful way
While Pharma respondents expect the most value in how they innovate products and services, less than one-third say their investments to date have met or exceeded their expectations in those areas.
