US edition: Global entertainment and media outlook 2017-2021

The most comprehensive five-year economic forecast for industry revenue and ad spending

Now in its 18th year, PwC’s Global entertainment and media outlook tackles fundamental questions backed by our data and insights. The annual US launch event features conversations with industry trailblazers aimed at bringing the patterns and themes found in the Outlook to life.

Featuring talks with:

Linda Yaccarino, Chairman, Advertising Sales & Partnerships, NBCUniversal
David Sable, CEO, Young & Rubicam
Michelle Castillo, Reporter, CNBC Digital
Eden Chen, Partner, Fishermen Labs
Alex Blumberg co-founder and CEO, Gimlet Media
Matt Lieber, co-founder and President, Gimlet Media

Catch the highlights from the US Outlook event


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Outlook key trends and insights presented by Stefanie Kane, Technology, Media and Telecom Partner, PwC


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Event sessions and other insights

Curtain up!

User experience takes center stage

Each year we take a deep dive into the findings of our Global entertainment and media outlook. Whether you’re a newcomer to the Outlook or a longtime subscriber to our data, you should regard this document as an annual report for businesses that invest and operate in the entertainment and media industry and in related sectors, such as technology, communications, retail, and e-commerce.

Outlook special edition

About the Outlook

PwC's Global entertainment and media outlook provides a single comparable source of five-year forecast and five-year historic consumer and advertiser spending data and analysis, for 17 entertainment and media segments, across 54 countries. It's a powerful, subscription-based online tool that provides actionable insights about the trends that are shaping the E&M industry.

Explore Global entertainment and media outlook

Contact us

Stefanie Kane
Technology, Media and Telecommunications Strategy Leader
Tel: +1 (646) 471-0465

Christopher Vollmer
US Technology, Media and Telecommunications Partner, PwC Strategy&
Tel: +1 (212) 551 6794

Brad Silver
Global Technology, Media and Telecommunications Leader
Tel: +1 (646) 471-0696

Mark McCaffrey
US Technology, Media and Telecommunications Leader, PwC
Tel: +1 (408) 817-4199

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