Media and Telecommunications press room

Consumer Views and Uses of IoT and Smart Devices

In the new PwC report, “Smart home, seamless life: Unlocking a culture of convenience,” we explore consumer views on smart devices and the connected home. This survey, the latest in PwC’s Consumer Intelligence Series (CIS), gauges sentiment from 1,000 consumers via an online survey and focus groups about the everyday objects and devices we use that connect to the internet and each other.

December 2016

Defying Predictions, Cord Cutting Slows, Cord Trimming Becomes Costlier for Consumers

PwC US is out with its latest TV and video consumption survey findings in a report titled, “Videoquake 4.0: Binge, Stream, Repeat – How Video is Changing Forever”. With insights from more than 1,200 U.S. consumers, focus groups and social media listening – the fourth iteration of PwC’s Videoquake found a surprising result – that cord cutting is happening at a slower rate than predicted, and fewer cable subscribers see themselves cutting the cord in the future than they did last year. In fact, cord trimmers, who desire to reduce their bills by reducing their TV bundles, say they now pay more for video content than they did last year.

October 2016 

Live Streaming Fuels Competition for Traditional Sports Broadcast Media Rights, According to PwC US

For the first time ever, football fans were able to stream an entire live game on a social platform. This content distribution deal was one of many high-profile sports league contracts with social media networks, a new media rights strategy to reach younger, digital-minded audiences. This shift highlights the complexity of the professional and intercollegiate sports business in today’s environment and the dichotomy of spectator sports consumption in and outside the live venue. In its new “At the gate and beyond” report – an outlook for the sports market in North America through 2020 PwC US delved into sports industry growth over the next five years within four key market segments: media rights, sponsorship, gate revenues and merchandising.

September 2016
Understanding How Generations of U.S. Hispanics Consume Entertainment and Media: A PwC Consumer Survey
To better understand the attitudes and preferences for entertainment and media among the growing U.S. Hispanic population, PwC is releasing a report based on a survey of 1,000 U.S. consumers as part of its ongoing Consumer Intelligence Series (CIS). The new report entitled, “Always Connected: U.S.-based Hispanic Consumers Dominate Mobile, Entertainment, and Beyond,” updates and expands upon PwC’s 2014 report that explores technology use and consumption; media behavior with a focus on mobile, television, cinema and social media; cultural tendencies and affiliations; language preferences; and motivators and influencers.


May 2016
Uptick in Consumer Demand for Wearable Devices Fueled by Desire for Seamless Connectivity and Increased Productivity, According to New PwC Consumer Survey
Building upon a study performed in 2014, PwC US released a survey as part of its ongoing Consumer Intelligence Series titled, "The wearable life 2.0 - Connected living in a wearable world." The report, based on 1,000 US respondents and 2,000 global (n=500 in four countries), the report explores consumer attitudes and preferences towards wearable technology - what’s changed, what’s improved, and what the wearable future has in store for the US and beyond.

April 2016
After Decades Spent on the Fringes, eSports Powers-Up for Mainstream Entertainment, According to New PwC Consumer Survey
To better understand the eSports consumer in the fast-growing competitive gaming industry, PwC US released a survey as part of its ongoing Consumer Intelligence Series titled, "The Burgeoning Evolution of eSports." The report, based on a survey of more than 750 respondents and an extensive three-month social listening campaign, examines the overall awareness of eSports, characterizes consumers by gamer and viewer, and outlines the opportunities for companies gravitating towards the competitive gaming scene. 

March 2016
Millennial Travelers: Not as Different As You Think, According to New PwC Consumer Survey 
As Millennials increasingly impact market trends across industries, PwC US has released a new report as a part of its ongoing Consumer Intelligence Series titled, “What’s driving customer loyalty for today’s hotel brands?” This report, which reveals findings from a survey of more than 1,000 business and leisure travelers, examines if Millennials’ preferences regarding hotel loyalty programs differ from other demographics, and what significance these shifting consumer preferences will have on the future of the travel and leisure industry.

February 2016
Charting the future: PwC Expects Robust Entertainment, Media and Communications M&A Market in 2016
According to PwC’s US Entertainment, Media & Communications (EMC) Year-End Deal Insights, 2015 deal value totaled $149B – a 13 percent increase over 2014. However, deal volume declined seven percent from 886 announced deals in 2014 to 818 in 2015. Overall, cable deals provided the lion’s share of 2015 deal value, whereas advertising and marketing spurred deal volume. While Q4 was one of the slowest merger and acquisition (M&A) quarters in recent history, PwC continues to maintain an optimistic outlook on EMC M&A activity despite current economic headwinds.

November 2015 
PwC US Tracks Shift in Consumer Attitudes Towards Brands; Sees 47 Percent Attrition Rate in Brand Leadership Since 1999
Between 1999 and 2014, 47 percent of brands fell off the top 100 “leader brands,” according to a PwC US study. The number jumps even higher to 72 percent when the leader brand set is expanded to include product brands.

November 2015 
Broadcasting Consolidation Sustains Q3 Entertainment, Media and
Communications Deal Activity, According to PwC US

According to PwC’s US Entertainment, Media & Communications (EMC) Deal Insights, third quarter (Q3) 2015 deal value dropped to only $23B, compared to $76B in Q2 2015, driven largely by the absence of transformative deals. While Cable, Internet & Information and Communications have been consistently generating deal value throughout 2015, Broadcasting has emerged as a significant contributor to both value and volume in Q3. TV broadcasting deals provided the lion’s share of deal value, whereas radio broadcasting spurred deal volume.

August 2015
Eye on the prize: Entertainment, Media and Communications Deal Value Nearly Doubles in Q2 with Cable Leading the Way, According to PwC US
According to PwC’s US Entertainment, Media & Communications (EMC) Deal Insights, second quarter (Q2) 2015 deal value reached $76B, compared to $39B in Q1 2015, driven by transformative deals in the Cable ($63B), Internet & Information ($6B) and Communications ($3B) subsectors. The abandonment of a major Cable consolidation in Q1 2014 originally valued at $46.2B has opened the door for a new and even bigger proposed consolidation in Q1 2015 valued at $55.6B.

June 3, 2015
The Digital and Traditional Media Divide is Irrelevant Among Consumers, Says PwC US
U.S. Entertainment & Media Spending Expected to Reach $771 Billion by 2019; Internet to Overtake TV AdvertisingMobile Monetization is Next Critical Challenge

May 14, 2015
Calm Between Storms: Cable M&A Uptick Likely, According to PwC US
According to PwC’s US Entertainment, Media & Communications (EMC) Deal Insights, first quarter (Q1) 2015 deal value was strong at $39B, up 44 percent from $16B last quarter (Q4 2014), driven by the recurrence of transformative deals in the Cable, Communications and Casinos & Gaming subsectors. In fact, the abandonment of one transformative Cable deal has most players in this sector re-evaluating their strategy and competitive position in comparison to their peers and, in some cases, thinking through potential suitors. Meanwhile, overall mergers and acquisitions (M&A) deal volume (198) – spurred by Advertising & Marketing (60), Internet & Information (43) and Publishing (32) subsectors – reached its lowest point in two years (210 in Q1 2013; 225 in Q1 2014). However, despite the deal volume slowdown, PwC expects significant levels of M&A across all EMC subsectors for the remainder of 2015.

April 22, 2015
U.S. Internet Ad Revenues Reach Record-Breaking $49.5 Billion in 2014, a 16% Increase Over Landmark 2013 Numbers, Marking Fifth Year in a Row of Double-Digit Growth for the Industry
Digital advertising revenues in the U.S. rose to an all-time high of $49.5 billion in 2014, according to the IAB Internet Advertising Revenue Report for the full-year, released today by the Interactive Advertising Bureau (IAB) and prepared by PwC US. This figure represents a 16 percent increase over 2013’s record-setting total of $42.8 billion – and marks the fifth consecutive year of double-digit growth for the industry. The report additionally shows that 2014’s fourth quarter numbers reached $14.2 billion, a 17 percent uptick from $12.1 billion in the final quarter of 2014.

March 24, 2015
Telecommunications Consumers are Receptive to Exploring Digital Customer Care Channels
According to a new PwC US Consumer Intelligence Series report titled, “Customer Care Evolution; Digital Leads the Way,” consumers who contact customer service do so frequently, averaging 2.4 times in the past 6-9 months. Overall, they are not wedded to a specific customer service channel as nearly half (47%) have used a combination of traditional and digital methods. But, contrary to other published research, the single most used (81%) — as well as preferred (84%) — customer service channel is speaking with a live agent on the phone.

February 12, 2015
Transformative Deals to Reshape the Entertainment, Media & Communications Market, According to PwC US
According to PwC’s US Entertainment, Media & Communications (EMC) Deal Insights 2014 deal values increased by more than 90 percent versus 2013, generally driven by three significant transformative deals in the Cable and Internet subsectors. Meanwhile, overall deal volumes remained steady year over year, with nearly 890 mergers and acquisitions (M&A) in 2014, up three percent from the prior year (866). The shift in 2014 deal activity by subsector saw increases in Publishing and Advertising deals offset the declines in Broadcasting and Communications.

January 28, 2014
New York Expected to Overtake Tokyo as Top Spending Entertainment & Media City in PwC’s Global Cities of Opportunity Study
Entertainment & media (E&M) momentum will remain in cities with a tale of two types of cities developing between the “fast growing” and “big spending,” according to a new PwC Cities of Opportunity: The Urban Rhythm of Entertainment & Media report. Buoyed by a strong overall economy, New York is projected to be the top E&M spender of all 30 cities as it overtakes Tokyo by 2018.

January 26, 2014
PwC US Anticipates Super Bowl XLIX to Generate Over $205 Million in Direct Spending for the Greater Phoenix Area
Phoenix market has come of age as a special event destination with this year’s Super Bowl serving as the first in a series of mega sports events to be hosted over the next three years.

January 14, 2015 
While Box Office Numbers Dipped in 2014, PwC US Expects to See a Strong Consumer Return in 2015
Although box office numbers were down in 2014, most consumers do not believe they’re going to the movies any less than they did a year prior, according to a new PwC US report titled, “Summer 2014 movie going declines a blip on the radar?” The report explores the reasons behind the decline in box office revenues in 2014 and whether it was a one-off or the start of a film industry trend.

January 6, 2015 
PwC US at Variety’s Entertainment Summit at CES 2015
PwC’s entertainment, media & communications (EMC) practice is participating in Variety’s Entertainment Summit, taking place during the 2015 International Consumer Electronics Show (CES), sharing insights on the top digital trends and issues impacting media and entertainment today.

December 10, 2014
Television Audiences are Embracing Alternative Viewing at Increased Speeds, According to PwC US
As consumers have been rethinking how they access video content in the last year, the dynamics of consumption are changing according to a new PwC US report titled, “Feeling the Effects of the Videoquake: Changes in how we consume video content”, an update to a 2013 survey on the same topic. Expectations of programming are higher and there is now an abundance of higher-quality programming. A survey of 1,000 participants in the U.S., combined with focus groups and online/social listening, reveals that as increasing amounts of people subscribe to direct-to-consumer online streaming services, on-demand and alternative forms of TV, they are moving away from the bundle

December 3, 2014
Surge in Cross-Border M&A Drives Q3 Entertainment, Media & Communications Market, According to PwC US
While mergers and acquisitions (M&A) cool down after 2014’s strong first half, the third quarter (Q3) experienced a surge in cross-border deal activity, according to PwC’s US Entertainment, Media & Communications (EMC) Deal Insights. Acquisitions by U.S. companies of foreign businesses were up 37 percent and inbound deals increased 49 percent from a year ago.

October 21, 2014
Wearable Technology Future is Ripe for Growth – Most Notably among Millennials, Says PwC US. 
Twenty percent of American adults already own a wearable device and the adoption rate – on par with tablets in 2012 – is quickly expected to rise, according to PwC’s Consumer Intelligence Series – The Wearable Future report – an extensive U.S. research project that surveyed 1,000 consumers, wearable technology influencers and business executives, as well as monitored social media chatter, to explore the technology’s impact on society and business. In the last three decades, PwC has examined how technological innovation plays an increasingly prominent role in helping brands set themselves apart in their respective industries and how wearable technology can offer brands an opportunity to establish themselves, particularly in the entertainment, media and communications (EMC), health, retail and technology industries. In conjunction with The Wearable Future report, PwC’s Health Research Institute (HRI) launched a separate report, Health wearables: Early days, further examining consumers’ attitudes and behaviors toward health wearable technology.

June 3, 2014
Advertising to Outpace Consumer Spending in the Migration to Digital for Entertainment & Media Industry, Says PwC US
As the entertainment & media (E&M) industry continues its digital shift, advertising growth is outpacing consumer spending, according to PwC’s annual Global Entertainment and Media Outlook 2014-2018 – an in-depth five-year outlook for global consumer spending and advertising revenues directly related to entertainment and media content – released today. Attracting, retaining, and monetizing the digital consumer remains challenging and requires businesses to apply a ‘digital mindset’ to build the right behaviors to move from a digital strategy to a business strategy fit.

May 14, 2014
Active Q1 Entertainment, Media & Communications Deal Market Signals Robust 2014 Pipeline, According to PwC US Q1
Deal volume in the entertainment, media and communications (EMC) sector remained steady with 209 announced deals in the first quarter (Q1) of 2014 versus 216 deals in Q1 2013, but deal value was anything but flat. According to PwC’s US Entertainment, Media & Communications Deal Insights, the quarter’s deal value of ~$74B, up ~$33B from last year, was driven by game changing “megadeals.”

April 22, 2014 
PwC presents at NCTA: The Cable Show 2014. Session “TV: You’re In Charge" 
PwC Directors Lori Driscoll and Rohan Patel will team up to present “TV Content: What do consumers really want?” New video content offerings and subscription services are transforming the media and technology landscape, in addition to spurring changes in consumer viewing habits. They will explore current trends in consumer consumption patterns for live versus recorded content viewing; and preferences on optimal video packages and payment options; as well as trends in cord-cutting and the prevalence of second-screen interaction on mobile devices.

February 24, 2014
Creativity and ‘Mobile First’ Strategy are Imperatives for Achieving Mobile Advertising Success
The evolving frontier of mobile advertising requires advertisers and marketers to quickly learn how to leverage the medium within the boundaries of consumers’ willingness and attitudes towards receiving mobile ads, according to a new PwC US Consumer Intelligence Series report titled “Mobile Advertising: What Do U.S. Consumers Want?” A survey of more than 1,000 U.S. participants combined with focus groups and an online listening campaign reveals that consumer preferences related to mobile advertising are different than other media in a world where mobile advertisements are becoming more pervasive.

February 24, 2014
PwC Mobile Advertising Survey Shows Targeting Consumers by Interests and Current Location Is Most Acceptable; Majority of Survey Participants Cite Privacy Concerns 
The most acceptable way to target consumers for mobile advertising is by interest, then by location, according to Mobile advertising: What do consumers want? A cross-country comparison, the latest publication in PwC’s consumer intelligence series. The report, which explores insights on customer attitudes and behaviors in the changing media and technology landscape, summarizes findings from a multi-territory survey of 3,800 respondents in Brazil, China, United Kingdom and the United States regarding mobile advertising preferences.

February 14, 2014
Several “Megadeals” Boost Entertainment, Media and Communications Deal Values in 2013, According to PwC US
Helped by several “megadeals” in excess of 10 billion dollars, entertainment, media and communications sector deal value increased $126.5 billion in 2013 to $222.7 billion, despite deal volume being relatively consistent with 2012 according to PwC’s U.S. Entertainment, Media & Communications Deal Insights, a 2013 year-end update. And in light of “megadeal” activity announced Q1 to date, deals that will transform the media landscape show no signs of slowing down.

January 27, 2014
The Next Digital Disruptor: Bitcoin's Solid Awareness and Strong Favorability Ratings Help Innovators in Entertainment, Media Industry
Bitcoin has triggered cross-industry buzz, and entertainment, media and communications (EMC) companies – from the new and emerging to the large and established – are starting to experiment with the digital transaction that is being used as a form of currency, according to a new PwC US report “Digital Disruptor, How Bitcoin is Driving Innovation in Entertainment, Media and Communications.” A survey of more than 1,000 U.S. participants and online analysis reveals that while Bitcoin is quickly becoming a part of the business vernacular among EMC companies, the monetary system with 42 percent consumer awareness is gaining the most traction in the casino gaming and video game sectors.

January 6, 2014
PwC’s Deborah Bothun to Moderate Variety’s Entertainment Summit Panel at 2014 International CES

December 2013
The Cloud is a Game Changer for the Digital Entertainment & Media Value Chain, Says PwC US

November 21, 2013
PwC Sees Fifty-Five Percent Increase in Entertainment, Media & Communications Deal Values

November 2013
Media Rights and Sponsorship Will Pace Sports Market Growth in North America, Says PwC US

October 21, 2013
PwC US at Variety Entertainment & Technology Summit and Digital Hollywood Fall

September, 2013
TV Consumption: While Traditional Subscriptions Dominate, Content Discovery Lives Largely Online, Says PwC US

September 19, 2013
PwC US Presents Three Panel Sessions at Advertising Week 2013: Mobile Advertising, the Super Bowl and Diversity

Contact us

Carey Bodenheimer
West Coast Markets (Pacific Northwest, California, Rockies, Texas) and Consumer Sectors (Retail, Consumer, Hospitality and Leisure)
Tel: +1 (213) 392 9684

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