Approaching the 24 month mark since oil prices began their decline, companies are still in challenged in how they think about cost reduction. The challenge of solving simultaneously for changing asset portfolios, capital spending, operating expenses, and G&A is more difficult after companies have already undertaken two to three rounds of cost reductions. The balance between activity driven and capability driven cost management has shifted – companies are now faced with the difficult task of reducing capability and service levels to achieve cost reduction targets without sacrificing investment in the key capabilities required for future success.